Jordan Skole — Portfolio & Profile Detroit Metro  •  Software Development
Jordan
Skole
Data Engineering
Product Strategy
Growth Engineering
Fintech
Player-Coach IC

12+ years turning data into growth — from SQL Server to DuckDB-WASM, from $15M to $100M ARR, from zero to bank-grade analytics.

Player-coach data engineer and product leader with a track record of changing the slope of the growth curve. Partner and early employee at three companies: one acquired, one scaled from $15M to $100M ARR, one built from zero to a bank-grade analytics platform.

3x+
User growth
at Autobooks
10x
GMV growth
year over year
17
Datasets powering
Autobooks Hub
Aug 2021
Present
Autobooks
VP of Product Strategy

Partner at a Detroit fintech building invoicing and payment processing for SMBs via online banking.

  • Architected Autobooks Hub — an in-browser analytics platform consolidating Receivables, Capital, Accounting, and platform events into a single interface
  • Designed the full data pipeline: SQL Server → Azure Functions → Arrow IPC → Parquet → DuckDB-WASM, enabling instant client-side queries with zero server round-trips
  • Built a Claude-powered AI assistant that generates SQL from natural language; queries run entirely client-side, data never leaves the browser
  • Implemented a 122-permission scoped access system (verb:resource@scope) managed through Auth0 JWT tokens
  • Designed a Segment Protocols tracking plan with 150+ events across the full Hub user journey
Aug 2018
Aug 2021
Autobooks
Director of Product Growth

Owned product analytics and growth engineering, building the data infrastructure to measure and optimize the SMB onboarding funnel.

  • Drove 3x+ acquired users, 5x+ active users, and 10x+ gross merchandise volume YoY
  • Integrated Autobooks with Segment CDP, establishing the event tracking foundation that now powers Hub analytics
Sep 2016
Aug 2018
ActiveCampaign
Growth Engineer

Partner — joined at $15M ARR, departed at $100M ARR. Owned the full marketing automation stack as both engineer and power user.

  • Built complex multi-channel automation workflows processing millions of emails daily
  • Created developer education content including API tutorials with Serverless, AWS Lambda, and IoT hardware
Jul 2013
Feb 2015
Ambassador
Director of Growth & Marketing Acquired

Early employee at a referral marketing platform; built and scaled growth and marketing through acquisition.

  • Integrated referral tracking with Salesforce, SendGrid, MailChimp, PayPal, and Dwolla
  • Owned the full marketing data stack: attribution, analytics, and automation
Aug 2014
Sep 2015
Detroit
Founder, Benchmark Intelligence Acquired

SaaS platform analyzing environmental and operational data to predict retail location revenue performance.

  • Built data pipelines ingesting from Google Places, Yelp, Foursquare, Facebook, and weather APIs into a unified analytics engine

"I can point to the chart and say — see where it changed from up and to the right to UP AND TO THE RIGHT? I did that."

Michigan State University
The Brandery — Accelerator, Alumni
i3 Detroit — Hackerspace, Member